Self-publishing Isn’t Vanity; It’s Necessity
"Tis the good reader that makes the good book; in every book he finds passages which seem to be confidences or sides hidden from all else and unmistakably meant for his ear; the profit of books is according to the sensibility of the reader; the profound thought or passion sleeps as in a mine, until it is discovered by an equal mind and heart.”
~Ralph Waldo Emerson
Published authors are organized and their interests are represented by the Authors Guild. Self-published authors still seem loath to speak with one voice, as if by joining forces we’ll lose our individuality. As a result, we continue to talk, often at cross-purposes. Some of the discord we hear may be coming from other interests than ours.
Talk feels good, but action is more effective. We must realize our common interests, and achieve unity of purpose. But only the strength in numbers can make us prevail. Once we become a united critical mass of thousands of authors, we will collectively become a force to be listened to by the media, by Amazon, by the publishers, and eventually, yes, when necessary to protect our common interests -- by the courts.
Unless self-published writers get under one umbrella to do something concrete for themselves, we won't be effective against adverse marketing forces.